
Nigeria’s customers are increasingly turning their spending power to Europe for higher-quality (though not necessarily luxury) goods. Supported by a shared language, Irish companies with a view to export to Nigeria have a unique opportunity to get ahead of the curve and tap into this market at an early stage.
Sources: Bloomberg Business Week, GOV.UK, McKinsey Global Institute, UKTI, The World Bank
For more detailed information when trading with Nigeria, download our Nigeria Fact Sheet.