Going global successfully

Your success in international trade depends on having a clear vision. When planning your strategy, get as much help as you can. Speak to organisations and other businesses who have experience in successful international trade and set tangible, realistic business objectives.

Writing a clear plan of action – from determining time scales to identifying the resources that can be dedicated to overseas trading. It’s also a chance to gain agreement from members of your team, if you have one. Success is far more likely with everyone working towards a common goal.

Going global will have an impact on how you structure most of the processes in your business so, if you have staff, make sure they are aware of what’s happening and are on board and prepared for change.

Our top tips for successful international trade:

Do your research

Make sure that there’s a demand for your goods in your chosen market and that you can sell at a price that will produce a reasonable profit margin. Check out the competition and ensure that there is sufficient space for you to successfully operate.


Establish exactly how you are going to enter the market. Make sure your company is geared up for international trade and allocate budget to cover any start-up costs.

Build good relationships

Take time to understand your target market, including language and cultural differences. Being sensitive to such differences will pave the way for good business relationships.

Be patient

View international trade as a long-term process rather than a quick win. Don’t forget that other countries conduct business differently to the Republic of Ireland, and it often takes longer to agree a deal.

Know what everything costs

From exchange rates to the cost of shipping, it all has an impact on your profit margins.

Understand the paperwork

Familiarise yourself with all the documentation you will need to produce so that you comply with customs regulations.

Protect your cashflow

Agree methods of payment that don’t expose you to unnecessary risk. Take out insurance cover if necessary.

Choose a trustworthy shipper

A poor delivery service will not reflect well on your company. Choose a fast, efficient and reputable international carrier and make sure your goods are insured.

Ask for help

There is plenty of expert advice available to new exporters or those companies considering taking that first step. This will be invaluable at every stage of the export process – so make use of it!